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Case Study
Overview
Our client is a gluten-free and nut-free bake house specialist. They have their bakehouses at multiple locations; Victoria, Queensland, and Western Australia. With years of experience, they have been servicing people with their amazing and tasty gluten-free products. They reached out to us and highlighted major problems in their business that were stopping them to grow.
Problems they were facing:
- Generating online sales from the website.
- Intense competition in search engine rankings.
- Keeping up with frequent algorithm updates.
- Resolving technical issues affecting website performance.
- Conducting effective keyword research for optimal targeting.
- Creating high-quality and engaging content consistently.
- Building authoritative and relevant backlinks.
- Optimising for local search results and managing online reviews.
SEO Strategy
1.Conduct comprehensive keyword research to identify relevant keywords for product pages.
2.Optimise product titles, descriptions, and meta tags with targeted keywords.
3.Improve website load speed for a better user experience and higher search rankings.
4.Optimise product images with descriptive alt tags for improved visibility.
5.Implement structured data markup to enhance product listings in search results.
6.Develop a comprehensive internal linking strategy to improve navigation and crawlability.
7.Create unique and compelling product descriptions to differentiate from competitors.
8.Encourage user-generated content, such as reviews, to boost credibility and SEO.
9.Implement a solid link-building strategy to earn backlinks from authoritative sources.
10.Regularly monitor and analyse website performance and make data-driven optimisations.
SEO Results
Overall Results
Our marketing goal was to increase keyword ranking and traffic on the website through SEO, resulting in paying customers, thereby increasing our client’s revenue and profitability.
Y/Y, we have generated outstanding results for the client adding to the business revenue. For a period of the last 12 months, the marketing campaign has resulted in a 200% increase in organic traffic. Our client also saw significant improvements in their search engine rankings, with several important keywords ranking on the first page of Google.
- A total of 83 keywords are ranking in the top 10 positions.
- Managed to 5x the sessions in 12 months.
Business Growth
If you need a strategy for your business, then feel free to reach out to us at 1800 SEARCH.
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