Google Maps is often the first thing that appears when your clients search for your business. It’s important to make sure that you’re sending a good first impression.
Your Google My Business listing needs to be optimised in order to give clients the information they need to make a decision. Contact details, location, reviews: these are all crucial to your strategy. Good Google Map rankings show your potential visitors where you are on the map, provide simple instructions through Google map directions and make contacting you easy by including click to call.
If you have a small or medium-sized business — or really, any business with a physical location — you can’t afford NOT to optimise your Google Maps and Google My Business.
Make sure you’re right there at the top of the list.
With the first page of Google’s search results, there are several spots ripe for the taking; with Google Maps, however, there’s only three. And if you don’t cut it? You are missing up to 90% of prospective clients. Ouch.
No matter what type of business you have (and no matter how big), you should take advantage of your Google My Business listing. All businesses have one, so if you have not claimed it and updated your information, there’s no time better than the present!