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    Case Study

    Vehicle Servicing & Repair Company

    Overview

    Our client is a Melbourne based automotive mobile mechanic. He has been servicing cars for over 15 years. They focus mainly on the western region in Melbourne. They reached out to us and highlighted major problems in their business that were stopping them to grow.

    Problems they were facing:

    1. Not getting enough leads from Google ads
    2. Not getting enough leads from their website and SEO
    3. Spending too much on clicks (Google Ads) with very little conversion
    4. Did not have transparency on their Google Campaigns
    5. Had little understanding about how it works and how to make it work
    6. No Exposure to Search Engines (Poor SEO)
    7. Website with a poor call to action
    8. No predictable way of getting consistent new leads daily

    Google Ads Strategy

    1. Targeted Top-performing Keywords
    2. Optimized bidding strategy to generate more leads
    3. Targeted ads in the right way for locations, demographics, and interests based on the client’s business needs.
    4. Created and optimized landing page for higher conversion rate and reduced bounce rate.
    5. Introduced ad groups by splitting keywords and created custom ads to target different user interests.
    1. Set up PC bids according to Profitability for better conversion rates.
    2. Planned to run the ads on specific times and days of the week when their ads will be displaved to potential customers.
    3. Created direct response ad headlines for better CTR.
    4. Used broader targeting for keywords.
    5. Timely added negative keywords

    SEO Strategy

    We crafted a strategy to improve their Search Engine Optimisation (SEO). As part of improving their SEO, we did the following:
    1. Created a brand new website (mobile optimised) that was targeted to get more conversions.
    2. Conducted keyword research to identify relevant keywords for their business
    3. Rewrote and optimised their on-page content accordingly
    4. Improved their website’s technical SEO
    5. Implemented advanced on-page SEO
    6. Implemented a high-quality link-building strategy to increase their website’s authority and improve their search engine rankings.

    SEO Results

    Our Expertise

    When our client started their campaign with us, they were a one-man band, and in just 2 years,
    now they have 4 to 6 employees and more mobile mechanic cars on the road. They have had tremendous
    growth from the campaigns we are running for them and as a result, they are not just growing their current business,
    they have also launched multiple businesses/services that complement their current business
    and add more revenue to their business.

    If you need a strategy for your business, then feel free to reach out to us at 1800 SEARCH.
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