Like most business owners, you’ve worked hard to develop your brand’s social media following. However, making mistakes will have your followers dropping faster than you can imagine
So, be mindful and avoid the following 7 social media mistakes.
1. Too Much Self-Promotion
People use social media to catch up on what’s happening with their friends, family, and the world. So, your content needs to be fun, exciting, and helpful. Do NOT post ads in your social media feed. Focus on creating content that inspires and educates. These posts get more likes, comments, and shares, increasing your organic reach.
2. Feeding the Trolls
Social media sometimes bring out the worst in people. They can say the nastiest things about your brand, product, staff or service. They have turned into the internet term, TROLLS. These trolls can upset your page with negativity. Their influence can even spread to other customers. Getting into arguments with a troll is never a good idea. It’s best practice to reply to trolls publicly in an amicable way and then aim to transition your communications with these customers to private messaging so you can get to the bottom of their concerns quickly and discreetly.
3. Incorrect Post Frequency
Nobody wants to see 8 photos a day of your product, even if it’s the best product in the world. At such a high frequency, it’s impossible to keep up the quality of your social media content. Small to medium brands should aim for one post per day maximum unless you’re promoting a special event.
On the other side, accounts that only post once or twice a month can begin to look like ghost towns. You’ll struggle to build your community unless you post at minimum 3 times a week.
4. Poor Lighting
Better lighting creates better-looking photos and draws more engagement to your social media content. Dark or overexposed photos won’t delight your audience, and they certainly don’t belong on your feed. You want to show your products in the best light possible. Don’t worry if you can’t afford professional lighting gear. The sun is free so take your images during daylight hours.
5. Irrelevant Content
#internationaldoughnutday might be relevant to Krispy Kreme, but it’s unrelated to all businesses. Getting involved in an international day is an easy source of content for a post, but does your audience care?
Make sure your content is relevant to your industry and your business. Measure follower engagement, and if a post doesn’t resonate, don’t do it next year.
P.S. Any day works for us if you want to buy the team at Search Marketing Group® doughnuts.
6. Using Stock Imagery
Stock imagery is readily available, cheap, and sometimes even accessible. But the trouble is everyone else is using stock imagery too. This means people switch off and ignore your images.
Make sure your imagery shows off the unique selling proposition of your product or service with authentic images.
7. Buying Fake Followers And Likes
Buying fake followers will harm your reputation. Remember, they’re fake, which means they won’t buy your product and will reduce your account’s engagement rate in the long term. Buying fake followers is strictly prohibited by all major social media sites, meaning can even get your account banned. Keep your focus on conversions and engagement from real customers, and use your budget for marketing that which actual results.
Why Combining ALL digital marketing strategies is Essential for Your Business.
We’ve looked at the importance of what mistakes not to make when using your social media platforms to market your business. So now, let’s look at other vital digital marketing strategies to help level up your business fast.
Excellent search engine optimization is an element all business website owners need. Yet, some businesses are more focused on using social media instead. This means so many website owners are missing the benefit of the combination of these two essential aspects. SEO and social combined will make a difference to your marketing strategy.
As a general rule, the more information and links included on your website, on social media sites, and in local directories, the better.
It would be best to have effective SEO to increase organic traffic from search engines. For example, if you have a plumbing business in Melbourne, you will want to mention plumbing and Melbourne-related keywords for both on-page and off-page search engine optimization. Use some SEO hacks to improve your website’s SEO performance.
Social media, however, is more critical when it comes to local SEO services because many customers may find you on one of the social media platforms instead. In this sense, your business’s Facebook page serves as your website for many potential customers.
Recommendations, social proof, and good reviews are essential for any business, and social media is leading the way in this department.
Once your website gets optimized, the first stage of your social media campaign is to claim your Google My Business page. Then optimize all information on your social media pages to reflect your Google My Business page and all other local directories.
This uniform information provides customers with all the knowledge they need to find your business. Social signals, such as “Likes” on Facebook or “Re-tweets” on Twitter, count as a local search ranking factor, according to a recent study by Moz. You’ll rank higher on local search results if more people interact with your business on social media.
Should You Be Paying For PPC?
When deciding which is better for your business – SEO or PPC- you must understand their differences. And how they’ll make the desired impact you want for your business.
SEO and PPC are part of Search Engine Marketing (SEM) which is part of your overall Internet Marketing campaign.
Firstly, what are the differences?
The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies, you have to pay a cost per click).
Where should your money go?
PPC to start as it is going to help you get the results you want immediately.
Yet where should you devote your efforts, time, and budget?
It’s correct that PPC campaigns can get websites noticed, as they push your business into prime positions and make it easy to target specific audiences highly. Yet, if you run a business, you’re looking at your business’s long-term growth and success, not merely instant results.
If your website is not well optimized for search engines, and you don’t take steps to achieve this, then you might always be looking for quick results from PPC campaigns. Yet this tactic comes at a very high cost, and it’s a cost that never ends.
Therefore, it would be best if you focused on working on SEO. This strategy is going to be the final step in your marketing plan.
If you don’t focus on search engine optimization, you’re missing crucial opportunities to grow your website’s effectiveness. These opportunities include taking advantage of multiple social media platforms and building local customer support through reviews and links, all of which will cost far less to implement. For example, a relevant and SEO-rich blog and newsletter will build exceptional content on your website and simultaneously trigger the search engines to rank you highly.
SEO will help you establish your business in your industry for years to come.
If you’re running a care home in Melbourne, for example, your SEO efforts can link you to countless other healthcare organizations, local community websites, related social media pages, and local news and media organizations as well. This means you’ll get noticed by potential customers, other businesses, and also the search engines as a relevant and essential care home in Melbourne
You won’t build your brand awareness if you opt for the lazy approach of putting basic service and contact information online and then starting an ongoing PPC campaign. Furthermore, you’re missing crucial opportunities to engage with the community and build trust, which means you’re spending money for no results.
So what is the final answer?
You may gain some business with Google Ads, but you won’t build the long-lasting trust and identity that comes with well-implemented SEO.
So it’s best to start with an active PPC campaign to help you establish a higher rate of return and more profits and to kick off your campaign. From there, focus on SEO for a longer and stronger approach down the line.
What do you think about PPC and SEO? Please post in the comments below. Or share any other ideas which work for your business.
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